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Our Story
Rooted in Texas heritage, built with intention. At Hico, we believe every detail tells a story — of craftsmanship, community, and character.
The Spirit of Hico, Carried Forward
Our Story
From the heart of historic Hico, we’ve grown from a humble dream into a lifestyle brand that celebrates timeless Texas charm and modern craftsmanship. Every detail is intentional, every offering steeped in story.
Our Philosophy
We believe good things take time — just like a well-aged spirit or a conversation on the porch. We create spaces and products that welcome, inspire, and honor the land and people behind them.
Our Future
While grounded in heritage, we’re always looking ahead. From new ventures to fresh collaborations, our spirit remains: to preserve the soul of small-town Texas and share it with the world.
Thoughtfully Crafted Moments
From peaceful escapes to shared memories, every experience at Hico is rooted in hospitality, comfort, and care — all designed to make you feel right at home.
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